PT First Media Tbk

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PT First Media Tbk was established in 1994. The Company changed its name several times, lastly, from PT Broadband Multimedia Tbk before the present name PT First Media Tbk. With the current network of 2,597 kilometers of 2-way 750 MHz Hybrid Fiber Coaxial cable (HFC), the Company is the largest provider of high speed broadband internet, cable pay tv, and high-speed data communication services.We are a growing multimedia company who is looking for qualified candidates to joint our team of professionals:

Head of Branding & Marcom

Job Summary :

• Strategise and position the Brand to be competitive in the market with potentials to grow. The Brand Guardian for the company, ensuring all consumer touch points adhere to the Brand’s Guidelines and ensure all activities are mapped accordingly to the Brand’s strategy and positioning.
• Strategise, plan, develop and execute campaigns covering 360 degree activation points, working closely with creative agency to ensure Brands’ positioning. Develop creative campaigns that will help to increase subscribers’ acquisition and usage.
• Plan and execute strategic media buy, working closely with media agency to ensure maximum exposure for the company and its products and services to the primary and secondary segments with relevance and mapping to the Brands positioning.

Major Duties and Responsibilities :

• Initiate new creative promotions for campaigns.
• Plan, develop and churn out communications materials for each campaigns working closely with creative agency.
• Ensure each material contains accurate information.
• Brief Trade Marketing on materials specifications and ensure requirements are met on a timely basis.
• Strategically plan and execute media buy.
• Work closely with media agency to ensure maximum exposure to the targeted segments with our media buy.
• Review and monitor Monthly Performance Report for each campaigns.
• Manage and follow up on related issues and / or close project.

Secondary Responsibilities :

• Analyze competitors’ advertisements and promotions including media buy.
• Analyze regional advertisements and promotions.
• Liaise with various departments to keep track of the project progress.
• Monthly report of competitors activities

Key Focus Area :

• Primary Segment
• Secondary Segment
• SMEs Segment

Requirements :

• Minimal 5 years experience in marcom and branding with operator
• Minimal 5 years experience handling 360’ campaigns
• Experienced in Brand Management and Brand Guardianship
• Worked with at least one Global MNC managing its brand
• Creative and Innovative
• Total working experience minimal 10 years

Should you meet the requirement, please send your complete CV including photograph to :

hrd@firstmedia.com

PT. First Media Tbk
Lippo Cyber Park
Jl. Bulevar Gajah Mada No.2170
Tangerang 15811

Notes :

JobsCDC.com now available on android device. Download now on Google Play here. Please be aware of recruitment fraud. The entire stage of this selection process is free of charge. PT First Media Tbk will never ask for fees or upfront payments for any purposes during the recruitment process such as transportation and accommodation.

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